Why Vitalin?

Why Vitalin?

Here at Vitalin, our special blend of top quality ingredients, nutritional know-how and cooking techniques helps us to create delicious, natural food that we know your pet will love!

Made by us, direct to you

We’re proud to say that our food is produced in our own factory on the Lincolnshire and Nottinghamshire border.

Why Vitalin?
We care about where our food comes from

That’s why, wherever we possibly can, we source the best ingredients the UK countryside has to offer, with some supplied by local farms on our doorstep!

See our ingredients
The first and original, we know dog food

We created the first commercially produced complete dry dog food in the UK, way back in the 1950s.

Our story

We know pet food

We’ve been making quality dog food for over 70 years and we’re proud to produce it from our own factory on the Lincolnshire – Nottinghamshire border. We have our own expert nutritionists who carefully create all of our food recipes.

We care about pets and their owners

We create tasty recipes that we know your dog will look forward to eating every single day! Using only quality, natural ingredients, expertly balanced to ensure your dog stays happy and healthy.

Our food is made in our own factory and we offer fast and convenient delivery direct to your door. If you have any questions or concerns about changing food or particular needs our dedicated advice centre is on hand to help and support you.

We care about where our food comes from

That’s why, wherever we possibly can, we source the best quality ingredients from UK farmers and producers, local to our factory as we believe that quality is just as important to pets as people.

We’re natural innovators

We continue to develop and innovate, finding natural ingredients which offer real health benefits – ingredients like seaweed, yucca, peppermint and blueberry. These nutrient packed botanicals help deliver a well balanced holistic food.

We operate a responsible business

We do our best for pets, people and the planet. Creating natural and nutritious foods that are free from artificial colours, flavours and preservatives, whilst supporting British farmers and producers. Our high-quality packaging keeps food fresher for longer, reducing waste… Coming soon for 2021, we will shortly be able to deliver our subscription orders in boxes which are 100% recyclable!